Hmmmmm. Would I succeed at NeXT with Steve Jobs at the helm? Would I contribute or detract from one of Jobs’ innovative, energetic business ventures? Such intriguing points to ponder. Although I’m not a disciple of Steve Jobs and don’t own Apple products, I’m convinced Jobs was an exceptionally amazing and intriguing personality and entrepreneur. I’ve come to appreciate what is quite clear to his biggest fans. Although he would have been difficult to work with and for, he was amazing, innovative, and literally changed the world. Петренко (2012) reminded viewers that Jobs began his entrepreneurial journey by building Apple Computers when he was only 27, but was later “forced out.” As a result, Jobs immediately began his NeXT venture. Many of his former employees followed him to start a new tech experience business.
NeXT’s focus would be to provide college students a reasonably
priced, high power lap top that could process applications not yet available in
the market place. These new apps would be virtual tools which would usurp the
place of real, higher cost laboratory environments. Jobs was convinced he could
revolutionize the way universities provided their education. Jobs continually
focused on changing the world and facilitating learning opportunities.
For Jobs to succeed in such a state-of-the-art, fast-paced,
technologically focused market, he required fast and innovative thinkers. The
video portrayed high energy and committed innovators and teams who work best in
groups and who enjoy working outside traditional parameters. NeXT and Apple
employees eagerly engaged in excited and strategic discussions. They were comfortable
working with technical challenges, but not necessarily operating within
accelerated time/deadline or money constraints. Further, the video portrayed
Jobs as surrounding himself with like-energized and innovative “free-thinkers.”
Understanding how John Foden would integrate into Jobs’
NeXT “mix” has been enlightening. This week’s assignment directed our class to
participate in a NextSteps Research (NSR) survey to better understand our own
tendencies and strengths as well as in what environment we would each thrive.
Per its mission statement, NSR “delivers contextualized
analysis of the innovation trends in our clients' industries, with an emphasis
on Patents, Products, and People.” NSR developed
assessment tools and invites clients to participate and then reviews responses
to comprehensively analyze results to empower its clients to make sound
professional decisions. NSR evaluated my
personal leadership style and priorities against its Leadership Management
Styles quadrant: diplomatic, logistical, strategic, and tactical. It designated
my style as Confident Highly Introverted Logistical Leader.
My 28 year uniformed/civilian tenure in the military has
definitely honed my Confident Highly Introverted Logistical Leader management
style…which is not consistent with the fast-thinking, concepts-focused
innovator Jobs embraced. NSR’s survey depicted me having some traits Jobs’
sought in his team such as “architecting” NeXT. I enjoy frequent job changes; I
moved ten times in my 25 year career and served in at least 15 jobs in that period.
Challenges inspire me. I am highly motivated to succeed which was Jobs’ driving
trait. Although I am willing to risk security, I’m not willing to “go for it
all” without an almost certainty to succeed.
However, the video emphasized Jobs desired to impact
history, to “make his mark” in improving the lives of others through technology
and ideas. He wanted his ideas to improve how young people learn and work in
order to improve their circumstances and the world. Jobs’ outlook demonstrated
he wanted to be an example for others to follow, one of service and making the
impossible, possible. Like Jobs, I highly prioritize serving as a role model… improving
the capacities of those in my “sphere of influence.” I commanded three units
over a five-year period and enjoyed mentoring young officers to become better
leaders. I learned from those senior and subordinate to me and sought to exemplify
that “wisdom” to my charges. My desire is to cultivate future commanders who
serve and “shepherd” their Airmen who then mentor their own young leaders.
Last, Jobs and his team embraced and encouraged diversity
of thought and innovation structure. The video described how the brainstorm
sessions at his off-sites conjured up, energized, and defined a plethora of
possibilities via innovation and marketing. NSR reflected I excel in diverse
focus changes. Competing priorities and different management levels constantly
competed for my attention as commander. My current job enables me to work with military
Services as well as government and private agencies in the disaster response
field. I manage diverse and competing priorities everyday on how to support
exercises and force development.
However, for some of the similarities in leadership style
Jobs and I share, there are greater differences that would invite
disjointedness in NeXT or my management style. First NSR indicated I’m
motivated to look for problems rather than seek solutions. In Jobs’ priorities,
aggressively seeking solutions to what users want is what drove him. In the
video, Jobs’ did not want to be distracted by problems or stopped by
“naysayers” or constrained by limitations. Jobs simply wanted to plow forward
with what seemed to be unrealistic technical or performance expectations with
accelerated times “to market”. Problems and challenges were simply hurdles
through which he would drive. He did not view technological limitations and
soaring market expectations as existential issues. Jobs viewed his challenges
as seeking to maintain and sustain NeXT’s market credibility and position. As a
result, he just wanted to drive a “stake in the ground” so NeXT development
would have a clear vision and adjust its actions to meet those.
On the other hand, logistics forces me to seek out
potential problems and gaps in order to avoid them or generate solutions. I must
pay attention to how my units will travel, eat, work, and sleep. There are
plenty of opportunities for details and support to “fall between the cracks.” I
have to consider past lessons learned so I don’t repeat earlier mistakes.
However, Jobs didn’t seem to mind making the same mistakes in ensuing projects as
he was convinced different circumstances might lead to solutions at NeXT.
Next, I “follow the rules” and conventions because I am
expected to follow task- specific guidance that supervisors and leadership offer.
Also, regulations and tactics/techniques and procedures (TTPs) as well as
concepts of operations and directives determine what I can and cannot do. My
supervisors permit limited freedom to craft solutions, but most fixes are built
in constrained rule-set coordination and collaboration. I have become overly
structured as a Confident Highly Introverted Logistical Leader after 27 years
of military discipline reinforcing my natural personal tendencies. It just so
happened logistics and planning were my military career specialties…two areas
that demanded disciplined and constrained thought.
Last, Петренко (2012) showed Jobs was eager to move ahead as rapidly as possible and his
teams had to catch up with his goals. Jobs was a “big ideas” guy, but not so
focused on certain small details (business) because he believed those details
tended to slow his possibilities and would “take care of themselves.” Jobs was
convinced his customers continuously focused on the “next thing” and didn’t
want to wait for the “perfect” solution/product. Jobs admitted information
technology was continuously changing. If NeXT failed to offer solutions and
technologies, someone else was close behind to offer their own solutions. On
the other hand, logistics and planning require more time because it relies on
gathering and referencing as much detail as possible. Military leaders expect subordinates
and planners to publish the most-detailed product possible. Focusing on those
details directs planners to near-perfection, not “ball park” solutions.
References
Brown, D.
(2011). An experiential approach to organization development. Saddle
River, NJ: Prentice Hall.
Larocque, T.
(2014). Management assessment profile:
John Foden. NextSteps Research.
Петренко, C. (2012). Steve Jobs Brainstorms with NeXT
Team. Retrieved from http://www.youtube.com/watch?v=loQhufxiorM&feature=youtu.be